Company profile
AI-native customer engagement platform combining a CDP, personalization and journey orchestration across 12+ channels.
HQ: Istanbul, TürkiyeEcosystem: TürkiyeFounded 2012Stage: Series C or laterMarketing, media and creative
About
Insider One is an AI-native customer engagement platform that combines a customer data platform, personalization and journey orchestration across more than 12 channels. It was founded in Türkiye in 2012 by five co-founders, became a unicorn in March 2022 with a $121 million Series D at a $1.22 billion valuation, and raised a $500 million Series E led by General Atlantic in November 2024. The company rebranded from Insider to Insider One in December 2025 and acquired Bluecore in May 2026.
Founders & team
Funding history
| Date | Stage | Amount | Source |
|---|---|---|---|
| 1 Nov 2024 | Series E | $500.0M | Announcement , Announcement |
| 2023 | Growth investment | Total unconfirmed | Announcement |
| 7 Mar 2022 | Series D | $121.0M | Announcement , Announcement |
| 2020 | Series C | $32.0M | Announcement |
| 2018 | Series B | $11.0M | Announcement |
| 26 Sept 2016 | Pre-Series A | $2.2M | Announcement , Announcement |
| 2016–2018 | Series A | Undisclosed | Announcement |