Smartup

Smartup makes cloud software for FMCG and pharmaceutical distributors: field sales automation, finance, a B2B ordering marketplace and point of sale. It is built by Green White Solutions, a Tashkent software company founded in 2012 by Abdukakhkhor Tashmukhamedov; the Smartup brand dates from 2019. The company says it serves more than 800 mid-sized and large companies in Central Asia, including Bayer Consumer Health, and also lists Kazakhstan, Kyrgyzstan, Tajikistan, Azerbaijan, Indonesia and South Korea among its markets. In 2025 the group placed its ownership in a holding company in Abu Dhabi.